Fendt, already well known for their tractors, were able to establish themselves as market leaders in the combine harvester market within a few years, following the release of their first combine in 2008. Through their continued pursuit of their business model of low overheads coupled with high performance and optimal quality, Fendt have to date been able to inspire a feeling of complete trust in their customers who purchase new combine harvesters. The development of this combine harvester was made possible when Fendt was taken over by the North American firm AGCO.
The harvesters there were not produced at the main facility in Marktoberdorf but rather in the Danish city of Randers by the Danish firm Dronningborg, which is a subsidiary of the AGCO-Group. The Danish firm has over a 100 years' experience in building threshing machines and combine harvesters, and thus was ideally suited to cater to the high demands of Fendt customers. The Fendt combine harvesters should appeal principally to agricultural establishments of a medium size and above. The company thereby wished to put larger and therefore more effective machinery for big agricultural enterprises on the market. Over the course of the year, Fendt has been able to bring out models ranging from 180 to 510 Horsepower. Since 2003, all Fendt combine harvesters up to the 8000 model have been fitted with engines from the company Deutz.